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Killing Christmas

ILLUSTRATION

EL CLIENTE

Self Promo, Christmas 2023

PALABRAS CLAVE

Ilustración / Promo

EL OBJETIVO

Christmas aint what it used to be.

LA SOLUCIÓN

With a simple shift in position of "Rudolf's" nose, he is eliminated.

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Rebecca Carter

BRANDING

THE CLIENT

Literary agency with collaboration focus, specializing in contracts, accounting, and translation rights. Recent deals include memoirs and narrative non-fiction. Emphasis on author care and internationalism. Collaborative spirit with PEW Literary.

KEY WORDS

Branding / Typography / Publishing

THE OBJECTIVE

The task at hand is to create a visually appealing style that complements a collage illustration created by artist Sean Mackaoui.

THE SOLUTION

In conjunction with the typographic proposal that complements the collage, we have meticulously crafted a comprehensive style guide. This guide embodies the agency's spirit, ensuring a unified and consistent look and feel across all applications.

Collage by Sean Mackaoui

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Vintico

BRANDING

THE CLIENT

Vintico is a canned wine brand with a distribution strategy aimed at a youthful South American market.

KEY WORDS

Naming / Branding / Packaging / Beverages

THE OBJECTIVE

Name and create brand identity that aligns with the convenience-driven preferences of a cultured younger market.

THE SOLUTION

The brand's nomenclature draws inspiration from the term "vino," emphasizing its beverage essence. Employing a refined serif typeface, our intention is to appeal to a discerning and refined audience.

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Moonlight Depo

BRANDING

THE CLIENT

Brand identity for a young electronic rock duo out of Austin, Texas.

KEY WORDS

Logo / Music / Techno

THE OBJECTIVE

Translate the name of the band “Moonlight Depot” into pictogram that could be used on its own to represent the duo.

THE SOLUTION

Crafting the electronic rock duo's name into a readable, artistic symbol seamlessly integrating the edgy aesthetics of street art. This palpable urban resonance emerges from the preliminary hand-rendered drafts, laying the foundation for a dynamic and electrifying "band" identity.

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Planeta Humano

EDITORIAL

THE PROJECT

In its one-of-a-kind editorial adventure, Planeta Humano combed the globe for extraordinary projects dedicated to making the world a better place to live. Each month, we published a captivating magazine featuring acclaimed writers and photographers, showcasing the remarkable stories and visuals that inspire positive change on our planet.

KEY WORDS

Editorial design / Art Direction / Production

THE OBJECTIVE

Our objective was to collaborate with the editor, utilizing our creative skills to craft editorial spreads that complement the captivating editorial content.

THE SOLUTION

An easily readable editorial design that followed the rhythm set by the editorial reportage. The incorporation of playful and energetic typography was a distinctive feature of the proposal.

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The Winesellers

BRANDING

THE CLIENT

The wine sellers, an international brand giving the best access to Spain’s terroir-rich vineyards and the beautifully made and environment-sensitive wines they produce.

KEY WORDS

Naming / Branding / Illustration / Winery

THE OBJECTIVE

Our endeavor involved crafting an emblem that defies convention, yet retains an unmistakable allure—an emblem that eloquently captures the refinement and profound historical significance inherent to the world of viniculture.

THE SOLUTION

Our aim was to break away from the typical wine industry aesthetics. We took a unique approach by using a graphic paper-cut style for a simple yet historically rich logo. This departure from the norm injects a fresh and modern feel, while still honoring the roots of the past. The result is a blend of innovation and tradition that stands out from the crowd.

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Martin Berdugo Single Vineyard Estate

BRANDING

THE CLIENT

Martín Berdugo Single Vineyard Estate is a family owned and operated winery in Ribera del Duero, D.O. of Spain which offers several ranges of wines that convey the essence of the vineyard, history, family and natural environment.

KEY WORDS

Re-Branding / Identity / Mark / Packaging / Web

THE OBJECTIVE

Embark on an evolution of their winery's image and brand message, captivating the hearts of wine enthusiasts with a redesign of their company logo. Fashion a comprehensive and attractive e-commerce platform and website and gracefully infuse the concept into every facet of the marketing strategy. Elevate the consumers expectations; indulge in the refined experience of their wines.

THE SOLUTION

Firstly, we invited the client to consider retaining the two dots from their original brand image. From there, we worked closely with the winery in search of a message and an image that best represents the family spirit behind their estate wines. Our collaborative efforts for the estate wine packaging resulted in a series of visual poems, elegantly brought to life through the artistic talents of collage artist Sean Mackaoui.

Illustrations: Sean Mackaoui
Photography: Massimiliano Polles

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EContentPrep

BRANDING / WEB DESIGN

THE CLIENT

eContentPrep is an outsourcing start-up offering remote teams available upon request with a wide range of content preparation skills from routinary formatting tasks to more complex time- saving Robot Process Automation skills – “RPAs” – solutions.

KEY WORDS

Branding / Web/ Startup / Technology

THE OBJECTIVE

Brand identity for a digital content platform start-up including logo, color system and stylebook from which the original website was developed.

THE SOLUTION

We designed a colorful brand system and an animated isotype illustrating the company's principal activity, content creation. We also developed the original brand website.

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