BRANDING
THE CLIENT
Martín Berdugo Single Vineyard Estate is a family owned and operated winery in Ribera del Duero, D.O. of Spain which offers several ranges of wines that convey the essence of the vineyard, history, family and natural environment.
KEY WORDS
Re-Branding / Identity / Mark / Packaging / Web
THE OBJECTIVE
Embark on an evolution of their winery’s image and brand message, captivating the hearts of wine enthusiasts with a redesign of their company logo. Fashion a comprehensive and attractive e-commerce platform and website and gracefully infuse the concept into every facet of the marketing strategy. Elevate the consumers expectations; indulge in the refined experience of their wines.
THE SOLUTION
Firstly, we invited the client to consider retaining the two dots from their original brand image. From there, we worked closely with the winery in search of a message and an image that best represents the family spirit behind their estate wines. Our collaborative efforts for the estate wine packaging resulted in a series of visual poems, elegantly brought to life through the artistic talents of collage artist Sean Mackaoui.
Illustrations: Sean Mackaoui
Photography: Massimiliano Polles