Ruralka is a brand that assembles a curated collection of charming, exclusive, and sustainable accommodations whose target audience consists of travelers who have an appreciation for authentic experiences, a desire to reconnect with their roots, and a passion for embracing the essence of their surroundings.
Branding / Logo / Tourism
The objective of this project was to rejuvenate the brand’s image in celebration of its twentieth anniversary, serving as a vibrant reminder to customers that Ruralka continues as vibrant and flourishing as ever.
By harnessing the essence of natural forms and colors, we meticulously crafted an organic emblem that seamlessly transitions from a yin and yang shape, symbolizing the harmonious balance between urban and rural life. This emblem is thoughtfully integrated with a flowing, lowercase geometric typeface, creating a cohesive and inviting visual identity.